{"id":226,"date":"2017-08-08T15:49:16","date_gmt":"2017-08-08T15:49:16","guid":{"rendered":"https:\/\/www.logisquebec.com\/blog\/?p=226"},"modified":"2017-08-08T15:49:16","modified_gmt":"2017-08-08T15:49:16","slug":"location-de-local-commercial-4-criteres-essentiels","status":"publish","type":"post","link":"https:\/\/www.logisquebec.com\/blog\/location-de-local-commercial-4-criteres-essentiels\/","title":{"rendered":"Location de local commercial: 4 crit\u00e8res essentiels"},"content":{"rendered":"

Contrairement au choix d’un bien d’habitation qui int\u00e8gre des crit\u00e8res affectifs, la s\u00e9lection d’une boutique doit se baser uniquement sur une \u00e9tude de march\u00e9 et des crit\u00e8res objectifs. La location d’un local commercial<\/a>, \u00e9l\u00e9ment primordial du fond de commerce, se choisit en effet sur quatre crit\u00e8res essentiels.<\/p>\n

Un emplacement num\u00e9ro un<\/h3>\n

L’emplacement du local est le crit\u00e8re num\u00e9ro 1 lorsque l’on recherche une boutique \u00e0 louer. Autrement dit, si l’emplacement du local visit\u00e9 n’est pas bon, inutile d’aller plus loin dans la n\u00e9gociation, quand bien m\u00eame les autres crit\u00e8res sont satisfaits. Car mieux vaut un local un peu petit mais bien plac\u00e9 qu’une grande boutique dans un endroit inadapt\u00e9 \u00e0 l’activit\u00e9.
\nEn r\u00e8gle g\u00e9n\u00e9rale, un emplacement situ\u00e9 du c\u00f4t\u00e9 ensoleill\u00e9 de la rue, c’est-\u00e0-dire sur le trottoir o\u00f9 il y a plus de passage de pi\u00e9tons, permet de drainer plus de client\u00e8le. La pr\u00e9sence de transports et d’un supermarch\u00e9 \u00e0 proximit\u00e9 suscitent \u00e9galement plus de fr\u00e9quentation gr\u00e2ce \u00e0 ces commerces appel\u00e9s \u00ab\u00a0locomotives\u00a0\u00bb.
\nIl est \u00e9galement essentiel de se renseigner sur les travaux pr\u00e9vus dans le quartier. En plus des nuisances cr\u00e9\u00e9es, un chantier sur la voirie peut conduire \u00e0 une forte baisse de fr\u00e9quentation, \u00e0 la r\u00e9duction du nombre de places de stationnement. Le passage de la rue en sens unique ou en voie pi\u00e9tonne modifie \u00e9galement profond\u00e9ment le trafic dans les commerces alentour.<\/p>\n

Un quartier adapt\u00e9 \u00e0 la client\u00e8le vis\u00e9e<\/h3>\n

Chaque ville comporte des quartiers plus anim\u00e9s que d’autres, mais cet aspect peut \u00eatre trompeur, l’essentiel \u00e9tant de s’implanter o\u00f9 les clients que l’on vise passent. Et ce n’est pas parce qu’une boulangerie fonctionne tr\u00e8s bien dans un quartier qu’un magasin informatique offrant de bons produits et services y prosp\u00e9rera pour autant.
\nSi l’on s’adresse par exemple \u00e0 une client\u00e8le \u00e9tudiante et que l’on s’installe dans un quartier passant mais loin des universit\u00e9s et des \u00e9coles, non seulement l’emplacement sera on\u00e9reux, mais il ne permettra m\u00eame pas de toucher la client\u00e8le cibl\u00e9e.
\nIdem si l’on propose des produits haut de gamme, certes excellents, mais dans un quartier populaire, que les habitants ne peuvent pas s’offrir.<\/p>\n

Une surface et une configuration des lieux appropri\u00e9es<\/h3>\n

\u00c9videmment, la surface du magasin doit \u00eatre suffisante pour y mener l’activit\u00e9. Id\u00e9alement, le local doit m\u00eame offrir un espace suppl\u00e9mentaire pour disposer d’un stockage ou d’un peu plus de surface dans le cas d’une augmentation d’activit\u00e9.
\nLa configuration des lieux n\u00e9cessite souvent des am\u00e9nagements pour \u00eatre totalement adapt\u00e9e \u00e0 l’activit\u00e9. Il est fr\u00e9quent de devoir effectuer des travaux l\u00e9gers tels que le rajout d’une cloison ou de prises \u00e9lectriques, qui impliquent de pr\u00e9voir un budget.
\nSi le local a besoin de gros travaux, il y a certainement moyen de n\u00e9gocier avec le propri\u00e9taire une franchise de loyers de plusieurs mois : c’est dans ce cas une belle opportunit\u00e9 qui se pr\u00e9sente pour cr\u00e9er un am\u00e9nagement totalement neuf et parfaitement adapt\u00e9 au concept de l’activit\u00e9.<\/p>\n

Sans oublier l’aspect pratique<\/h3>\n

L’accessibilit\u00e9 et la visibilit\u00e9 d’un local commercial jouent \u00e9galement un r\u00f4le important dans le succ\u00e8s d’un commerce. Par exemple, un local avec une vitrine en retrait ou situ\u00e9 dans une impasse rend le commerce peu visible et par voie de cons\u00e9quence peu fr\u00e9quent\u00e9. Les locaux commerciaux sans emplacements de stationnement \u00e0 proximit\u00e9, pour permettre aux clients de se garer facilement, sont \u00e9galement un obstacle pour la client\u00e8le, d’autant plus si les magasins concurrents sont plus facilement accessibles.<\/p>\n

En marketing, on part du principe que les 4P (product, price, place, promotion) sont tous essentiels, mais de nombreux hommes d’affaires consid\u00e8rent au vu de leur exp\u00e9rience que l’emplacement est le principal moteur du succ\u00e8s d’un commerce. Avec une \u00e9tude de march\u00e9 s\u00e9rieuse, la s\u00e9lection d’un emplacement de choix est un \u00e9l\u00e9ment cl\u00e9 pour permettre \u00e0 une activit\u00e9 de prosp\u00e9rer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contrairement au choix d’un bien d’habitation qui int\u00e8gre des crit\u00e8res affectifs, la s\u00e9lection d’une boutique doit se baser uniquement sur une \u00e9tude de march\u00e9 et des crit\u00e8res objectifs. La location d’un local commercial, \u00e9l\u00e9ment primordial du fond de commerce, se choisit en effet sur quatre crit\u00e8res essentiels. Un emplacement num\u00e9ro un L’emplacement du local est<\/p>\n","protected":false},"author":1,"featured_media":227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-location"},"yoast_head":"\nLocation de local commercial: 4 crit\u00e8res essentiels - LogisQu\u00e9bec<\/title>\n<meta name=\"description\" content=\"Contrairement au choix d'un bien d'habitation, la location d'un local commercial se choisit en effet sur des crit\u00e8res objectifs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.logisquebec.com\/blog\/location-de-local-commercial-4-criteres-essentiels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location de local commercial: 4 crit\u00e8res essentiels - 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